UTEC (The University of Engineering and Technology) teamed up with Peru based creative agency Mayo Draftfcb to create an Advertising Billboard that pays back to the community.
The lack of clean water is one of the leading causes of life-threatening conditions like diarrhea. The UTEC Advertising Billboard is situated in Peruvian desert, Lima, creates drinking water from thin air. Generators capture the air’s humidity and turn it into 100 litres of clean drinking water every day which is then stored in five easily accessible tanks. At the same time, the billboard also displays a recruitment advert UTEC in search of engineers. Simply brilliant!